The two firms will work together to translate the game into an experience suited for the Chinese market. The agreement allows Tencent to publish mobile game Might & Magic Heroes: Era of Chaos in China. “We couldn`t have dreamed of better partners than PlayCrab and Tencent to bring the saga of Might and Magic Heroes to mobile players and to the Chinese market. In a statement, Steven Han, project operations manager at Tencent, said, “We`re thrilled to have Ubisoft`s Might and Magic Heroes: Era of
Company: pacific, Activity: pacific, Date: 2017-04-20  Authors: ronald mina
Keywords: news, games, pacific, companies, cuts, psyonix, heroes, game, magic, chinese, tencent, market, ubisoft, china, mobile, games, deals


Tencent Cuts Deals with Psyonix, Ubisoft

China’s tech giant has been busy.

Tencent has made partnership agreements for two major games. The first deal, with Psyonix, will bring the popular Rocket League to China. The two firms will work together to translate the game into an experience suited for the Chinese market. Amongst the changes will be a transition to free-to-play, with the usual purchasable items for status and power-ups. Gameindustry.biz suggests that Tencent’s plans for the game include eSports and even a “global professional league.” No release date has been announced as yet.

The second deal involves Ubisoft and developer Playcrab. The agreement allows Tencent to publish mobile game Might & Magic Heroes: Era of Chaos in China. Released back in 1995, the Might and Magic Heroes series has millions of fans around the world and in China, but what most excites Ubisoft about the deal is Tencent’s reach. Tencent’s ownership of social media app WeChat gives the company access to hundreds of millions of potential customers and a mobile gaming market valued at $10 billion in 2016 that Ubisoft would otherwise be unable to tap.

“We couldn`t have dreamed of better partners than PlayCrab and Tencent to bring the saga of Might and Magic Heroes to mobile players and to the Chinese market. Tencent is a world-leader and a hit maker when it comes to mobile games in China, and this deal shows that they are confident our rich portfolio of brands can appeal to Chinese players,” said Jean-Michel Detoc, executive director of Ubisoft Mobile. “This is a significant step forward in our mobile strategy, working hand in hand with Chinese developers and publishers to create games based on our existing franchises that are tailored to Chinese players and can tap into the market`s enormous potential.”

For their part, Tencent is far more phlegmatic. In a statement, Steven Han, project operations manager at Tencent, said, “We`re thrilled to have Ubisoft`s Might and Magic Heroes: Era of Chaos in our lineup of games. The franchise is already supported in China by a highly engaged community of millions of fans, and we`re convinced that this new game will appeal to both fans and mobile players.”

The news follows after VentureBeat’s premature aggrandizement of an analyst’s speculation into a confirmed Tencent strategy to compete with Steam. While competition with Valve’s game publishing platform may be in the cards in the future, WeGame reminds a service focused on the Chinese market for now.


Company: pacific, Activity: pacific, Date: 2017-04-20  Authors: ronald mina
Keywords: news, games, pacific, companies, cuts, psyonix, heroes, game, magic, chinese, tencent, market, ubisoft, china, mobile, games, deals


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